Sustainability. What does it mean? Everyone seems to have a different definition. Some folks interpret it to mean continue doing whatever it is you might be doing, with continued success; the capacity to endure. Others take it to have more of a stewardship flavor or a philosophy or way of life.
Formally the Brundtland Commission of the United Nations on March 20, 1987 defined sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” For business, sustainability can be thought of as a focus on the triple bottom line (TBL): people, planet and profit.
In practical terms, TBL means expanding the traditional financial-reporting framework to take into account ecological and social performance. How does this concept fit in with GeoEngineers as a firm? Perhaps quite well. Our company philosophy of finding a better way to apply earth science and technology to improve the world we live in sounds like we may be on our way.